Another important thought... don't alienate your audience. What I mean by that is: drop the "God talk"!!! You need to lose the Christian jargon from your vocabulary. Words such as holiness, righteousness, salvation/saved, forgiven and sin aren't part of everyday vocabulary. Be creative in the way you present the concepts and you won't have to use the church words. If you do use the words, at least explain what they mean with illustrations an unchurched person can understand. You never want to alienate your audience!
In the same way that a fisherman needs to exercise caution while fishing, we need to be careful in the way we present the Good News. If a fisherman scares the fish away, he/she won't catch anything! It's the same with us... if we are too "churchy" in our presentation, they won't hear a word we have to say.
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