Another thing to remember is that evangelism, especially in Europe, is most effective within the context of relationships. As I've heard said many times, "If you want to lead a person to Christ, you have to first drink a cup of coffee with them."
As a person that is responsible for leading an evangelism team, I think it's important to really train your people in the fine art of developing relationships with lost people. This involves things such as people skills and kindness.
They should also be taught how to find connections between the lives of the people they speak with and the overall story of God. This is truly an art form, but absolutely invaluable for someone wanting to lead people to Christ.
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